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Beats Electronics LLC

Beats Electronics Edit

Beats Electronics LLC is a subsidiary of Apple, producer of audio equipment, and the main company which creates, produces and commercializes Beats by Dr. Dre products. The company is headquartered in Culver City, California, where it was founded in 2008 by rapper and hip-hop producer Andre "Dr. Dre" Young and Interscope-Geffen-A&M Records chairman Jimmy Iovine.

History Edit

Beats by Dr. Dre products were originally manufactured under exclusive license by consumer electronics company Monster Cable. When the contract between the two companies ended in late 2012, Beats Electronics did not renew it, and the two companies split; Beats by Dr. Dre products were now manufactured on their own. In August 2014, Beats Electronics was acquired by Apple Inc. for $3 billion, and became a subsidiary of Apple.